Since 2004, Red Bull has been sponsoring in Cuba ultimate sports on wheels. They first built a skating park in the Parque Almendares, with ramps for skate boarding, and this year they have taken to convert a quintessential guajiro activity into an ultimate sport, what we might call “Ultimate Chivichana”! A Chivichana competition just took place the day before yesterday in Playas del Este, and some pics were sent via cable to various papers [thanks AA].
Red Bull, as you know, is an Austrian maker of power drinks, whose marketing strategy revolves around the sponsorship of ultimate sports. Here’s their Cuba promo:
And here is a video of a June 2010 Chivichana competition that took place in Paseo de Cojímar, in Havana. Watch the home-made board devices because you will soon see them in museums. The chivichanas are going to go the way of the surf boards, new materials, new designs… can’t wait!
For comparison purposes, you might want to watch Cuban filmmaker Waldo Ramírez‘s documentary La Chivichana on the use of this “thing” as a mode of transportation in Oriente. The video won a Coral award in 2000.